How to let media know about your event
The most interesting thing about the 30 Hour Famine to journalists in your area is the fact that you are doing it! And media coverage is a great way to build awareness and support for your event!
Here are some quick tips to help get interest:
- Find journalists and reporters in your area: Google your local newspaper, TV stations, radio stations and online papers for journalists who have covered local events. Find their contact info and phone them, and then follow up with an email.
- Be clear! Have answers to the 5 Ws (Who, What, Where, When, Why) ready about your event. Also, why are you excited about it? What project are you supporting? How many people are in your group? What’s unique about your event? How can people in the community support your group?
- Be direct with the ask: Will the journalist cover your event? If the journalist needs any more information to complete their story, be prompt in responding as many work in hectic environments and on a tight deadline.
- Only speak about your event – and saying ‘I don’t know’ is OK: If you’re asked a question you do not know the answer to, that’s alright. You only need to talk about what you know – your event! You’re an expert on what your group is doing, so don’t worry about being a spokesperson for World Vision. Any World Vision questions, no matter how tough or easy, can be directed to us and we’re happy to follow up with details, photos or information.
- Indicate how the public can support you: They can go to www.famine.ca to support your group.