How to let media know about your event

How to let media know about your event

The most interesting thing about the 30 Hour Famine to journalists in your area is the fact that you are doing it! And media coverage is a great way to build awareness and support for your event!

Here are some quick tips to help get interest:

  • Find journalists and reporters in your area: Google your local newspaper, TV stations, radio stations and online papers for journalists who have covered local events. Find their contact info and phone them, and then follow up with an email.
  • Be clear! Have answers to the 5 Ws (Who, What, Where, When, Why) ready about your event. Also, why are you excited about it? What project are you supporting? How many people are in your group? What’s unique about your event? How can people in the community support your group?
  • Be direct with the ask: Will the journalist cover your event? If the journalist needs any more information to complete their story, be prompt in responding as many work in hectic environments and on a tight deadline.
  • Only speak about your event – and saying ‘I don’t know’ is OK: If you’re asked a question you do not know the answer to, that’s alright. You only need to talk about what you know – your event! You’re an expert on what your group is doing, so don’t worry about being a spokesperson for World Vision. Any World Vision questions, no matter how tough or easy, can be directed to us and we’re happy to follow up with details, photos or information.
  • Indicate how the public can support you: They can go to to support your group.
If you have any questions at all, contact us: Youth & Student Engagement Team –

How to Fundraise

  • Use social media and e-mail! Social media is where it’s at, so why not share your successes and fundraise online? E-mail and social media avenues are great for getting the word out about your cause, and directing people to where they can help!
  • Show proof! Make sure your supporters know and believe that their money is going where you say it is. Do some research and give some stats on your fundraising page and when personalizing e-mails to ensure clarity.
  • Reach out to local businesses! Ask local businesses (hair salons, auto repair shops or restaurants) if they’ll support your journey or fundraiser. They can help you advertise by displaying information about your fundraising efforts in their shops.
  • Fundraise in busy places! Find a good, central location where people are constantly passing-by. You could set up a table and promote your fundraiser with posters, etc.
  • Set a good example! Show you’re serious by making the first donation. It proves you’re committed and gives your campaign momentum.
  • Public Relations are key! Explore how you can gain free publicity for your fundraising/event by reaching out to media in your area. Contact information can be found on TV and radio station’s websites. Calling or e-mailing in a tip could expand your reach to a wider audience and bring in extra money and interest.
  • Thank them! Show your supporters how much you appreciate them with an acknowledgment of thanks for their support. A little thank you goes a long way- perhaps to next year’s donation!

Rewards Acknowledgement & Waiver

Acknowledgement & Waiver

Details Regarding Rewards

Rewards must be accepted as provided and may not be sold or transferred, and are not convertible to cash. WVC reserves the right to provide a substitute for, or alter the nature of any Reward, in whole or in part, in the event that all or any component of such Reward is unavailable. Rewards will be sent out after 30 Hour Famine 2014 closing date of August 23, 2014 but no later than September 30, 2014.  Reward program rules are subject to change at any time.

World Vision Canada is not responsible for lost/unredeemed e-card codes or incorrect/changed email addresses. Users must have an email address to redeem their e-card. Only verified donations paid online will count towards a participant’s amount raised. Rewards will only be given to individual participants, not groups.

Content, Ownership & License

A Famine Rewards participant, warrants and agrees that no materials of any kind submitted or presented through this Rewards Program or otherwise posted, transmitted, or shared by him/her on or through Rewards Program will violate or infringe upon the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary rights; or contain libelous, defamatory or otherwise unlawful material.

In addition, each Famine Rewards Participant agrees not to upload, post, transmit, share, store, use  or otherwise make available any content that we deem to be harmful, threatening, unlawful, defamatory, infringing, abusive, inflammatory, harassing, violent, vulgar, obscene, fraudulent, contrary to WVC’s Child Protection Standards, invasive of privacy or publicity rights, hateful, or racially, ethnically or otherwise objectionable.

In connection with content generated as a result of this Rewards Program, each Famine Rewards Participant affirms, represents, and/or warrants that: he/she retains all of your ownership rights in his/her content. However, by submitting the content (which for greater certainty shall include videos and images) to WVC, you hereby grant WVC a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute and display the content in connection with the WVC Website and WVC’s (and its successors’ and affiliates’) business, including without limitation for promoting and redistributing part or all of the WVC Website (and derivative works thereof) in any media formats and through any media channels.

General Release

By participating in this Rewards Program, each Famine Rewards Participant agrees to release, indemnify, discharge and hold harmless WVC, its affiliated organizations, and their respective officers, directors, employees, agents and representatives, from any claim or liability arising from or related to the Rewards Program, and/or participation in any Reward provided.

All donations must be received on or before August 23, 2014, to be eligible for rewards. Rewards will be given based on total fundraising amount submitted (i.e. donations raised both online and in person). Individuals who raise $350 or more may choose to donate their fundraising reward back to World Vision Canada and receive an official tax receipt for the value of the reward. If you wish to do this, please let us know when you register.

Benefits/advantages of a certain value that a donor may receive as a result of his/her gift should be deducted from the donation amount for the purposes of the charitable tax receipt. In addition, charities are prohibited from providing private benefits to donors.

If you have any questions or concerns please contact us.

Bethany | Calgary, AB

I was the Orange Award Marketing Intern for the summer of 2013. I had not even walked the stage at graduation and was moving to Toronto for this internship. It promised to be “not your average” internship and it definitely was not. I could go on hyping up World Vision, its courageous mission and the inspiring staff here at the office. I will try to keep it short, sweet and tweetable.

I thought I was prepared for my first “big girl job”. I was not. At World Vision, I got a taste of the creative process, making presentations, writing creative briefs, research documents, initiating a campaign, working with designers and creative agencies and practically working my creative ideas into existing campaigns. My days were filled with meetings, brainstorming and assignments. The team I was apart of supported and challenged me. I got a taste of everything and have gained a greater understand of my strengths and weaknesses. Entering the work force is straight up scary. But my internship has helped me focus my passions and creativity and is sending me in a direction that I am so thrilled about!

PJ | Toronto, Ontario

A World Vision internship is like a pixy stick. You receive this pixy stick and have nothing but excitement and ambition as you take your first few moments with it. As you consume more and more of it into your life you find that excitement merely grows the further in you get. As it comes nearing it’s end you have nothing but a smile on your face. One that is impossible to eliminate no matter how busy you are. And then finally as you come to your end, you walk away with absolutely zero regrets, and an uncontrollable energy as you step out into the world searching for more like this, and hopes that you don’t crash.

Veronique | Montréal, Quebec

Being an intern for World Vision for more than 7 months now has been a growing experience for me. It has opened my eyes more than ever on the suffering and the poverty of our world but also on the hope and the amazing progress that is happening. The internship also allowed me to work with various people and connect with youth in a way I never had before. I was able to use my talents and abilities for a great cause and influence others to do the same. I discovered more things about myself and my capabilities in 7 months that I had in all my life. I am thankful for World Vision and the opportunity they gave me to help the world and make a difference around me.

Leona | Edmonton, Alberta

At first, I thought it was all about how I can do this job well, as the internship progressed, I realized it has become more than a job. The things I do in this internship have become part of my lifestyle; my passion for social change grew so much. I like the open environment, where you are free to share creative ideas and know the people you work with share the same values and goals. The trust & kindness amongst co-workers are at a level I have never experienced before with previous jobs. It opened my eyes to more injustices in the world, but I also witnessed all the compassionate people spending every second to work for change, encouraging me to do the same. But the most important thing I learned through this internship is to not let road blocks, like finances, time, or fear, to hinder you from doing good work for God. God is so much bigger, if you put all your trust in His providence & His strength, leaning not on your own knowledge, you will be surprised what kind of journey He takes you on.

Krista | Toronto, Ontario

I have spent a few weeks in the developing world and know my heart is at its fullest when I am there. I thought this is how I could spend my life, making a change, even if it was little.
I started to look for a position and realized, it is very difficult to find a position without the experience. And how do you get the experience when not all companies are willing to train, teach, and build you up? This is where my current internship is playing a big role.

I have been a part of the World Vision Youth and Student Engagement team since December of 2012. At the age of 24, I am working alongside one of Canada’s largest NGOs and I am being challenged every day.

I have spoken to thousands of students about poverty and my experience in the field, built major relationships with students and teachers, created and implemented a summer campaign as well as came alongside their larger campaigns across Canada.

Although, the pay may be minimal, the experience, learning, growth, and portfolio building, is invaluable. I’ve not only got a foot in the door; my whole body is in the door.

Joshua | NewfoundLand

My internship with World Vision has been eye-opening. I was able to engage with an organization I have been supporting for years in ways I’ve never expected that I would. I was able to engage with youth and students that were passionate about seeing the end of poverty in a positive way. Being able to encourage them to make a change at various events has helped me be more conscious on the actions I do every day that can make a differences. It was also encouraging to see how the different departments and divisions are all interconnected and all working towards one overarching goal. I believe this is somewhere that I wouldn’t like to work for, but work with in the future.

Allana | British Columbia

My internship with World Vision Canada in the Youth and Student Department has zoomed by. I started at World Vision the day after I finished school and I am very thankful for this opportunity to enter the “real world.”

A large majority of the internship was during Famine season and my presence in schools skyrocketed as teachers were revving up for famine. I really enjoyed these presentations because not only did I learn about the history of famine, what the funds have done and become inspired; I also had the opportunity to share that with students. Thanking them for their hard work, inspire them and mobilize them to continue to make change as they were on a humanitarian high. Every time I learnt more about what World Vision does I became more proud to be a part of the family.

It can seem somewhat daunting at times to create your own tasks but when it involves doing something that you are passionate about then it doesn’t seem like work but an opportunity to truly save children’s lives. It has been an awesome experience to see what some creativity, brainstorming and dedication can do. To try something understanding there is a risk of failure but trusting that you can learn from those mistakes and grow next time has been so encouraging. I am excited to hear that next year’s interns will create and how they will learn from what went well and what didn’t this year.

Citizens and Rights

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